ATLANTA — June 12, 2009 — Alchemy3® has signed a deal with Royal Caribbean International, a global cruise brand offering the world’s most innovative cruise vacations, to bring cruise-themed games to lotteries and their customers.

“Since we began, Alchemy3’s goal has been to create smart matches between lotteries and great consumer brands,” said Alchemy3 CEO David Schorr. “We believe that Royal Caribbean International represents a particularly smart match – especially in these difficult economic times. When it’s tough for a lot of families to take vacations, offering cruise prizes through lottery games makes great strategic sense. This is truly another smart match.”

A consistent winner of awards from highly respected sources in the travel industry, Royal Caribbean International’s cruise vacations appeal to a broad group of vacationers – from couples and singles to families with children. The cruise line is an industry leader in innovative, unexpected onboard amenities, from state-of-the-art fitness centers and spas, to rock-climbing walls and ice-skating rinks, to the H2O Zone kids’ water park and the FlowRider surf simulator. And Royal Caribbean International’s complimentary Adventure Ocean and teen programming is recognized as one of the industry’s leading youth programs, making Royal Caribbean International an ideal choice for families.

“Royal Caribbean is the smartest possible cruise line match for lotteries and their consumers, hands down,” Schorr said. “No other cruise line comes close to the level of innovation and onboard options that Royal Caribbean International offers.”

One example is the cruise line’s new Oasis of the Seas and Allure of the Seas, debuting in November 2009 and 2010 respectively. These two ships will introduce Royal Caribbean International’s unique “neighborhood” concept that will provide guests with the opportunity to seek out relevant experiences based on their personal style, preference or mood in seven distinct areas of the ship. The Boardwalk neighborhood is inspired by seaside entertainment esplanades and will engage the entire family – whether young or young at heart – with eateries, retail outlets, carnival games, and first-at-sea amenities such as a handcrafted carousel and the AquaTheater, an amphitheater that will feature a variety of spectacular new forms of entertainment at sea. Another neighborhood, Central Park, will feature real grass and flora to provide a halcyon environment and is flanked by boutiques and restaurants. Both neighborhoods will run down the middle of each ship and will be open to the sky. The company’s legacy of innovation will enhance its partnership with Alchemy3.

By partnering with Alchemy3, lotteries will be able to offer their consumers innovative cruise prizes on Royal Caribbean International that are more exciting than any such tie-ins that were available before. But they will also be able to use cruise prizes as part of Alchemy3’s “three-tiered promotion” strategy. “Cruises are amazing consumer prizes, but they also work well for the lottery that wants to award incentives to their retailers or sales force,” Schorr said. “Through Alchemy3’s exclusive relationship with Royal Caribbean International, we’ll be able to design incentive programs that are completely worry-free.”

“We look forward to exploring opportunities with our lottery partners. It’s Alchemy3’s job to bring innovative ideas to the lottery industry, and we think this partnership is a great example. Royal Caribbean International is a great match for lottery programs.”

About Royal Caribbean International:
Royal Caribbean International is a global cruise brand with 20 ships currently in service and two under construction. The line also offers unique cruise tour vacations in Alaska, Canada, Dubai, Europe, and Australia and New Zealand.