ATLANTA — July 27, 2010 —Alchemy3 today announced a new partnership with Winnebago Industries, Inc. (NYSE:WGO), the leading United States manufacturer of the highest-quality motor homes.

Winnebago Industries has a history of innovation and quality dating back to 1958. Headquartered in Forest City, Iowa, the company manufactures motor homes - selfcontained recreation vehicles used primarily in leisure travel and outdoor recreation activities. The company is the nation’s top-selling motor home manufacturer for the past eight years.

“Alchemy3 pursued Winnebago as a brand addition to our portfolio because it is the most recognized name in the RV industry. The company boasts a 90% brand awareness among consumers,” said David Schorr, CEO, Alchemy3, LLC. “Winnebago RVs are aspirational prizes for young families looking to avoid the costs and hassle of air travel. Americans are getting back to their roots and looking for fun, low-cost vacation getaways,” added Schorr.

Alchemy3 and Winnebago have worked together to provide discounts to lotteries on Winnebago vehicles. This prize discount will not only reduce the total amount of taxes that the consumer or lottery must pay but also allows a lottery to include more Winnebago motor homes as top prizes in the game. Alchemy3 will assist winners in selecting their personal motor home from a dealer near their home.

Chad Reece, Director of Marketing for Winnebago Industries, said, “We are excited about entering the lottery category. Winnebago brand products represent family-friendly fun, freedom, and adventure – elements that should appeal well to lottery promotion consumers.”

Games will be designed to launch with the start of the 2011 spring and summer travel seasons. The perfect launch timing would be around Memorial Day for U.S. lotteries and Victoria Day for Canadian lotteries– both holidays are considered the official kickoff to summer.

About Winnebago Industries:
Winnebago Industries, Inc. is the leading U.S. manufacturer of motor homes, which are self-contained recreation vehicles used primarily in leisure travel and outdoor recreation activities. The Company builds quality motor homes under the Winnebago, Itasca and ERA brand names with state-of-the-art computer-aided design and manufacturing systems on automotive-styled assembly lines. The Company's common stock is listed on the New York and Chicago Stock Exchanges and traded under the symbol WGO. Options for the Company's common stock are traded on the Chicago Board Options
Exchange. For access to Winnebago Industries' investor relations material or to add your name to an automatic email list for company news releases, visit http://www.winnebagoind.com/investor.html.