Atlanta, GA—August 21, 2008—Alchemy3® has acquired exclusive rights to create lottery instant and on-line game tickets based on classic TV favorites including CHEERS, HAPPY DAYS, THE BRADY BUNCH, THE LOVE BOAT and DYNASTY, from CBS Consumer Products.

“This collection of brands represent perfect matches for lottery games, and we believe that they can be great tools for our lottery customers,” said David Schorr, Alchemy3’s chief executive officer and one of three of its founders. “The brands are fun, nostalgic and easily adaptable for creating the winning experience that lotteries want to provide to their players. The equity in these brands resonates immediately with consumers of all backgrounds and provides a strong opportunity to maximize their value through promotions.”

The licensing deal includes use of series titles, logos and images of characters. Alchemy3 is able to secure show theme songs for lotteries to use in TV and radio support programs as well.

Founded by lottery industry veterans in 2007, Alchemy3 focuses on creating what it calls “smart matches” between licensed consumer brands and lottery games. In addition to CBS, Alchemy 3 represents Frank Sinatra Enterprises,Chrysler LLC, Six Flags, Inc., Universal Studios, Bass Pro Shops and 20th Century Fox Movies. The company helps lotteries execute each step of a licensed game and provides high level support, making it seamless to manage the creation and distribution of branded lottery games.