GrammysThe Grammy Awards are North America's most prestigious awards show, presented annually by the National Academy of Recording Arts and Sciences for outstanding achievements in the music industry. The awards ceremony features performances by prominent artists and presentation of awards to the most popular and talented music acts in the world.

The Grammy Awards were established in 1958 and continue to grow in popularity. The televised ceremony still manages to secure one of the highest viewed programs in television worldwide.

In addition to the Grammy name and logo, Alchemy3 and the Recording Academy will provide lotteries and their consumers with 'money can't buy' trips to Los Angeles to see the Grammy's ceremony, mingle with the stars and live like a rock star. Winning such a prize is like winning the lottery!

Game Concepts

Alchemy3 has a number of different scratch ticket designs that amplify The Grammys brand. We have conceptualized a number of promotional support strategies to further leverage the equity of The Grammys for your program. In addition to traditional scratch ticket themes, The Grammys can be utilized to attract more players to your draw and numbers games. Our interactive products can be designed to engage existing and introduce new draw game players to your base.