Clackity clackity clack, into the empty blue sky we climb as we leave the ground behind. We briefly hover 150 feet in the air, holding our breath with anticipation. Our adrenaline pumps and stomachs float just before gravity reasserts its control, and then we drop. Who hasn't experienced this feeling of exhilaration, repeated endlessly at dozens of Six Flags Amusement Parks across North America?
Millions of thrill seekers will instantly recognize the Six Flags imagery on Alchemy3's lottery ticket designs and vibrant POP displays. The brand's value propels an instant game purchase among this audience because playing for thrills is in their blood. They can almost taste that moment, just before the plunge, as they scratch off that last, possibly winning, hidden number.