Celebrate talent, elevate voices, and offer your players an unforgettable experience at one of music’s most inspiring events: Billboard’s Women in Music Awards. Through Alchemy3’s exclusive partnership with Billboard, your lottery can tap into the energy of this cultural milestone with a promotional program that honors innovation, resilience, and the women leading the music industry forward.

Hosted each year in Los Angeles, the Women in Music Awards is a marquee event that recognizes groundbreaking artists, producers, and executives who are shaping the sound—and the story—of modern music. From show-stopping performances to heartfelt tributes, it’s a night that’s both star-studded and soul-stirring.

For lotteries, this program offers the perfect opportunity to connect with players in a powerful and emotionally resonant way. Whether tied to an instant game or draw game activation, this promotion invites players to win access to a red-carpet experience that money can’t buy—complete with travel, accommodations, and VIP treatment at one of music’s most celebrated nights.

Let’s build something unforgettable. Reach out to your Alchemy3 representative to learn how your lottery can take center stage with Billboard’s Women in Music.

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