Established in 2007 by a team of dedicated lottery industry veterans, Alchemy3 is a leader in the development and implementation of highly successful integrated marketing programs, creative game designs national promotions, drawing and fulfillment services, web design, mobile app development, social media engagement and loyalty solutions for lottery clients across North America. Over the past 15+ years, the company has developed smart gaming solutions for dozens of branded game concepts, bringing them to life through a unique, visionary approach that considers the specific goals of individual lottery customers, generating more than $2 Billion in lottery game sales along the way.
Paul Guziel, Chief Executive Officer
Having spent 25 years developing winning B2B and B2C programs within the lottery, gaming, and collectible industries, Paul has a knack for coming up with creative partnership-marketing solutions. His work has benefited licensing partners who represent all the major sports leagues, most movie studios, the Big-Three auto manufacturers, and many popular consumer brands. Paul started forming his insights about the relationship between gaming and brand licensing early in his career by working on both sides of the equations, as Director of Marketing for Sportsman’s Park thoroughbred racecourse, Marketing Manager for Action Packed trading cards, and Marketing Manager for the Illinois Lottery.
Jeffrey Schweig, President
An industry veteran with over 30 years of lottery marketing experience, Jeff has a reputation for being a trailblazer in the areas of branded lottery games and integrated marketing communications (IMC). He is credited with pioneering the concept of the branded lottery ticket when he served eight years as Director of Marketing for the Illinois Lottery. While there, he created IMC programs to support the lottery’s branded and non-branded games. Prior to Alchemy3, Jeff was Senior Vice President of Marketing for MDI Entertainment, responsible for licensed brand acquisitions. He created MDI’s IMC group to provide marketing support services to lotteries requesting assistance. And, as the head of company communications for Scientific Games, he spearheaded overall company marketing and identity efforts.
Chief Executive Officer
meet the team
A lottery industry veteran, Karen brings a breadth of experience to her Account Director role at Alchemy3. Over her 15+ years in the industry on both the vendor and customer sides of the business, Karen has worked with multiple lotteries in Account Management roles and gained valuable experience managing instant products for a lottery private manager on the customer side. When she’s not working to create fantastic new programs for all of her customers, Karen enjoys traveling to new places with her family, home renovations, and the occasional quilt project.
Fivi’s core belief is that honesty and transparency are two essential facets of great relationship building. Her extensive knowledge of lottery systems, terminals, games, and promotions along with her creativity allows her to provide exceptional customer experience while maximizing customer revenues. A mommy of two, she loves good food and enjoys trying new restaurants.
A dog-loving pop culture enthusiast with an affinity for all things nostalgia, Ron has a strong entrepreneurial spirit that has helped fuel highly effective and memorable integrated marketing programs for lotteries across North America for nearly 30 years. He brings a breadth of experience working in both the lottery and vendor sides of the industry to the Alchemy3 team.
Over his 13-plus years in the lottery industry developing marketing strategies and managing traditional and digital game portfolios, Merrill’s leadership and expertise have contributed to record breaking sales and award-winning advertising programs. A Canadian with an affinity for American music, history and politics, this father of two loves to get out with his children to explore the world whenever he’s not strategizing for Alchemy3 customers.
Scott Rodenhizer is an artist who began his career as a sculptor and painter for the Los Angeles Museum of Natural History and at Jim Henson Studios. During his time at both institutions, he sculpted dinosaurs–large scale reproductions at the museum, and painted iconic puppets for the Dinosaurs TV series.
In 1994, Scott shifted his focus to creating 3D graphics for Interplay productions. Working on a host of interactive titles such as Fallout 1, 2, and Vulcan’s Fury, Scott expanded his toolset there to include facial and character animation.
Since 2007, Scott has been creating branded content for the lottery sector, where he further developed his skills in digital art and design. He quickly gained recognition for his unique and vibrant style while building second chance interactive games for Sci Games and IGT.
Scott is now a proud member of the Alchemy3 team, bringing his three decades of experience in engaging audiences through art to every project.
Elizabeth thinks working at Alchemy3 is awesome! She has taken great care of her co-workers and customers by handling all the HR and accounting duties for the company since 2011. When she’s not taking care of her crew at work, she and her boys (hubby and son) enjoy getting together with other Jeep enthusiasts and going on long hikes with their beagle Smokee.
Jessica is a motivated thinker and brand expert. She values the relationships that Alchemy3 has with its brand partners and is always excited to bring new and innovative ways to promote programs to players. Jessica is a social media guru and is always up to speed on the latest happenings in the digital world.
The numbers never lie! Denisse believes that presenting key data analytics and statistics to clients leads to strategic decision-making. Most of the time she is working on a Tableau dashboard for an upcoming lottery promotion. Denisse enjoys working with clients to allow them to have a better understanding of their lottery players and their habits.
Special Events Manager
Jen brings over 24 years in the travel/tourism industry, specializing in charter cruising and event and experiential operations management to a job she absolutely loves here at Alchemy3. The large-scale programs the company and its partner lotteries create for winners give Jen the chance to put her experience to good use! When she’s not planning the next big event, she can be found binging on reality dating shows, finding dogs to pet, or hanging out by the pool enjoying a good BBQ with her friends and better half, Greg.
Customer Service Manager
Maureen strives to build a strong customer service team to provide constructive feedback to our players. She makes it her mission to address and solve customer questions efficiently. At the end of the day, Maureen’s goal is to know that everyone is happy and is having a good time playing our games.
An expert in prize fulfillment and merchandising strategies, Sarah works hard every day to reinforce the integrity of lottery customers with outstanding customer care. She’s passionate about giving winners a true VIP experience, and it’s easy to understand why. She absolutely loves helping others and giving her pets and even her houseplants the very best lives.