Established in 2007 by a team of dedicated lottery industry veterans, Alchemy3 is a leader in the development and implementation of highly successful integrated marketing programs, creative game designs national promotions, drawing and fulfillment services, web design, mobile app development, social media engagement and loyalty solutions for lottery clients across North America. Over the past 15+ years, the company has developed smart gaming solutions for dozens of branded game concepts, bringing them to life through a unique, visionary approach that considers the specific goals of individual lottery customers, generating more than $2 Billion in lottery game sales along the way.
Paul Guziel, Chief Executive Officer
Having spent 25 years developing winning B2B and B2C programs within the lottery, gaming, and collectible industries, Paul has a knack for coming up with creative partnership-marketing solutions. His work has benefited licensing partners who represent all the major sports leagues, most movie studios, the Big-Three auto manufacturers, and many popular consumer brands. Paul started forming his insights about the relationship between gaming and brand licensing early in his career by working on both sides of the equations, as Director of Marketing for Sportsman’s Park thoroughbred racecourse, Marketing Manager for Action Packed trading cards, and Marketing Manager for the Illinois Lottery.
Jeffrey Schweig, President
An industry veteran with over 30 years of lottery marketing experience, Jeff has a reputation for being a trailblazer in the areas of branded lottery games and integrated marketing communications (IMC). He is credited with pioneering the concept of the branded lottery ticket when he served eight years as Director of Marketing for the Illinois Lottery. While there, he created IMC programs to support the lottery’s branded and non-branded games. Prior to Alchemy3, Jeff was Senior Vice President of Marketing for MDI Entertainment, responsible for licensed brand acquisitions. He created MDI’s IMC group to provide marketing support services to lotteries requesting assistance. And, as the head of company communications for Scientific Games, he spearheaded overall company marketing and identity efforts.
Paul Guziel
Chief Executive Officer
Jeffrey Schweig
President
meet the team
Karen Harris
Account Director
Fivi Rondiri
Account Director
Ron Williams
Account Director
Merrill Fullerton
Account Director
Scott Rodenhizer
Creative Director
Elizabeth Lichtenberg
Office Manager
Jessica Coker
Marketing Manager
Denisse Petree
Operations Manager
Jennifer Zito
Special Events Manager
Maureen Torres
Customer Service Manager
Sarah Torres
Services Manager
Pam Panczyk
Legal Counsel
Sammy Torres
Customer Service
Matthew Weissel
Customer Service
Maggie Guziel
Customer Service
Fivi Rondiri
Account Director
Fivi’s core belief is that honesty and transparency are two essential facets of great relationship building. Her extensive knowledge of lottery systems, terminals, games, and promotions along with her creativity allows her to provide exceptional customer service experience while maximizing customer revenues.
Scott Rodenhizer
Creative Director
Scott Rodenhizer is an artist who began his career as a sculptor and painter for the Los Angeles Museum of Natural History and at Jim Henson Studios. During his time at both institutions, he sculpted dinosaurs–large scale reproductions at the museum, and painted iconic puppets for the Dinosaurs TV series.
In 1994, Scott shifted his focus to creating 3D graphics for Interplay productions. Working on a host of interactive titles such as Fallout 1, 2, and Vulcan’s Fury, Scott expanded his toolset there to include facial and character animation.
Since 2007, Scott has been creating branded content for the lottery sector, where he further developed his skills in digital art and design. He quickly gained recognition for his unique and vibrant style while building second chance interactive games for Sci Games and IGT.
Scott is now a proud member of the Alchemy3 team, bringing his three decades of experience in engaging audiences through art to every project.
Elizabeth Lichtenberg
Office Manager
Elizabeth thinks working for Alchemy3 is AWESOME! Not only does she love handling all human resources and accounting aspects for the company, but Elizabeth also loves that she works with the best people ever! Everyone is like family to her, and each day is an absolute pleasure.
Jessica Coker
Marketing Manager
Jessica is a motivated thinker and brand expert. She values the relationships that Alchemy3 has with its brand partners and is always excited to bring new and innovative ways to promote programs to players. Jessica is a social media guru and is always up to speed on the latest happenings in the digital world.
Denisse Petree
Operations Manager
The numbers never lie! Denisse believes that presenting key data analytics and statistics to clients leads to strategic decision-making. Most of the time she is working on a Tableau dashboard for an upcoming lottery promotion. Denisse enjoys working with clients to allow them to have a better understanding of their lottery players and their habits.
Maureen Torres
Customer Service Manager
Maureen strives to build a strong customer service team to provide constructive feedback to our players. She makes it her mission to address and solve customer questions efficiently. At the end of the day, Maureen’s goal is to know that everyone is happy and is having a good time playing our games.
Sarah Torres
Services Manager
Sarah collaborates closely with her team to create merchandising strategies that generate excitement among lottery players. Sarah takes charge of the fulfillment process, ensuring that winners receive their prizes quickly and efficiently. Her expertise in this area helps to build trust with lottery players and reinforces the integrity of the lottery system. Sarah enjoys her position at Alchemy3 as it fulfills her desire to make a positive impact on lottery players and brings purpose to her work.
