Big stars. Bigger moments. The biggest night in music. The Billboard Music Awards offer your lottery a front-row opportunity to connect with players through an electrifying, high-impact promotion. Alchemy3’s exclusive access to this world-class event allows your lottery the opportunity to deliver the kind of unforgettable, VIP experience players dream about—and will play to win!

Held annually in Las Vegas, the Billboard Music Awards are unlike any other show. The  biggest names in music are honored based purely on fan engagement and chart performance, making it the ultimate pop culture celebration. With epic performances, surprise collaborations, and headline-grabbing appearances, it’s a cultural touchstone watched by millions around the globe.

The Billboard Music Awards resonate across genres, generations, and geographies. From pop to hip-hop, country to Latin, it’s a celebration of the songs and artists people are streaming, sharing, and singing every day. With massive social buzz and international coverage, this event amplifies your brand far beyond traditional channels.

It’s time to put your players in the spotlight. Connect with your Alchemy3 sales rep and discover how the Billboard Music Awards can take your next lottery promotion to #1.

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