Rhythm. Flow. Culture. Billboard’s R&B/Hip-Hop Week is a tribute to the music that moves the world. And now, it can be the heartbeat of your next lottery promotion. Through an exclusive partnership with Billboard, Alchemy3 gives your lottery the chance to offer players an insider pass to this genre-defining celebration of sound, style, and storytelling.

Billboard’s R&B/Hip-Hop Week brings together iconic artists, rising stars, producers, and tastemakers for a multi-day experience that blends performance, conversation, and connection. From intimate showcases and industry panels to unforgettable live shows, this is where the past, present, and future of music collide.

This promotion is tailor-made for cultural relevance and emotional impact. With a prize package that includes exclusive access to events, behind-the-scenes experiences, and travel to one of the country’s most musically rich cities, players won’t just win, they’ll feel like they belong to something bigger.

Ready to bring the beat to your next big promotion? Talk to your Alchemy3 representative about how Billboard’s R&B/Hip-Hop Week can help your lottery hit all the right notes.

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