It’s Vegas like Vegas has never been done before in the lottery category! In addition to a strong casino theme that traditionally performs well with core lottery players, with MGM International, lotteries can leverage the power of multiple MGM Resort brands e.g., MGM Grand, Bellagio, Mandalay Bay, Mirage, and New York New York. With nearly half of all spending on PowerCruise 2 coming from gaming, we know lottery players will love MGM resorts!
But wait, there is more… with Alchemy3’s new MGM promotions, by focusing on a “customized by you” value proposition that will broaden segment and demographic appeal, lotteries can allow winners to build their entire experience from a pre-determined budget by selecting the MGM resort of their choice as well as receiving credit to redeem at any resort for food, beverages, shopping, spa packages, and even shows.
What happens in Vegas, stays in Vegas… but this is one promotion, your players are sure to remember! Contact your Alchemy3 Account Director for more information today!
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