Alchemy3 developed, pitched, and executed the first-ever national promotion for the Powerball brand: Power Cruise followed by Power Cruise II the following year. The Power Cruise promotion was conceived through creative thinking to deliver an experiential prize that appeals to a variety of consumers.

The success of PowerCruise can be looked at in multiple different ways. Here are some key points:

• Power Cruise I
  • Private, chartered 5-night cruise
  • 26 participating lotteries
  • 900+ winners​
  • Awarded $150,000 in onboard prizes​
  • Private concerts from The Goo Goo Dolls and Flo-Rida
• Power Cruise II
  • Private, chartered 5-night cruise
  • 23 participating lotteries
  • 750+ Winners​
  • Awarded $250,000 in onboard prizes​
  • Private concerts from Kenny Loggins and World Classic Rockers

Most importantly, all participating lotteries experienced Powerball sales increases over both 8-week promotional periods.