Pete has spent over 30 years in the lottery industry, with extensive experience on both the lottery and vendor sides of the business; holding various positions from purchasing to VP of Operations. As a seasoned professional, Pete has directed company-wide marketing and business development initiatives, created consumer-centric lottery products, and has fostered key client partnerships that have realized bottom-line impact.

Pete is a passionate Red Sox and UConn Huskies fan who enjoys golfing (despite not excelling), attending Springsteen concerts (about 30 times), and sharing Bad Dad jokes when he’s not managing operations here at Alchemy3. As a father of two and proud grandparent of two, family moments hold a special place in Pete’s heart.

An industry veteran with over 30 years of lottery marketing experience, Jeff has a reputation for being a trailblazer in the areas of branded lottery games and integrated marketing communications (IMC). He is credited with pioneering the concept of the branded lottery ticket when he served eight years as Director of Marketing for the Illinois Lottery. While there, he created IMC programs to support the lottery’s branded and non-branded games. Prior to Alchemy3, Jeff was Senior Vice President of Marketing for MDI Entertainment, responsible for licensed brand acquisitions. He created MDI’s IMC group to provide marketing support services to lotteries requesting assistance. And, as the head of company communications for Scientific Games, he spearheaded overall company marketing and identity efforts.

A lottery industry veteran, Karen brings a breadth of experience to her Account Director role at Alchemy3.   Over her 15+ years in the industry on both the vendor and customer sides of the business, Karen has worked with multiple lotteries in Account Management roles and gained valuable experience managing instant products for a lottery private manager on the customer side.  When she’s not working to create fantastic new programs for all of her customers, Karen enjoys traveling to new places with her family, home renovations, and the occasional quilt project.

Fivi’s core belief is that honesty and transparency are two essential facets of great relationship building. Her extensive knowledge of lottery systems, terminals, games, and promotions along with her creativity allows her to provide exceptional customer experience while maximizing customer revenues. A mommy of two, she loves good food and enjoys trying new restaurants.

A dog-loving pop culture enthusiast with an affinity for all things nostalgia, Ron has a strong entrepreneurial spirit that has helped fuel highly effective and memorable integrated marketing programs for lotteries across North America for nearly 30 years.  He brings a breadth of experience working in both the lottery and vendor sides of the industry to the Alchemy3 team.

Over his 13-plus years in the lottery industry developing marketing strategies and managing traditional and digital game portfolios, Merrill’s leadership and expertise have contributed to record breaking sales and award-winning advertising programs. A Canadian with an affinity for American music, history and politics, this father of two loves to get out with his children to explore the world whenever he’s not strategizing for Alchemy.

Scott Rodenhizer is an artist who began his career as a sculptor and painter for the Los Angeles Museum of Natural History and at Jim Henson Studios. During his time at both institutions, he sculpted dinosaurs–large scale reproductions at the museum, and painted iconic puppets for the Dinosaurs TV series.

In 1994, Scott shifted his focus to creating 3D graphics for Interplay productions. Working on a host of interactive titles such as Fallout 1, 2, and Vulcan’s Fury, Scott expanded his toolset there to include facial and character animation.

Since 2007, Scott has been creating branded content for the lottery sector, where he further developed his skills in digital art and design. He quickly gained recognition for his unique and vibrant style while building second chance interactive games for Sci Games and IGT.
Scott is now a proud member of the Alchemy3 team, bringing his three decades of experience in engaging audiences through art to every project.

Elizabeth thinks working at Alchemy3 is awesome!  She has taken great care of her co-workers and customers by handling all the HR and accounting duties for the company since 2011.  When she’s not taking care of her crew at work, she and her boys (hubby and son) enjoy getting together with other Jeep enthusiasts and going on long hikes with their beagle Smokee.

Jessica is our brand enthusiast, always motivated and ready to bring fresh ideas to the table. She values the connections Alchemy3 has with brand partners and excels at promoting programs to players in innovative ways. A social media whiz, Jessica stays on top of the latest digital trends. Outside of work, she cheers for her husband’s baseball and softball teams, enjoys time with her son and dog, and can be found jamming out to Taylor Swift’s latest album.

The numbers never lie! Denisse believes that presenting key data analytics and statistics to clients leads to strategic decision-making. Most of the time she is working on a Tableau dashboard for an upcoming lottery promotion. Denisse enjoys working with clients to allow them to have a better understanding of their lottery players and their habits.

Jen brings over 24 years in the travel/tourism industry, specializing in charter cruising and event and experiential operations management to a job she absolutely loves here at Alchemy3.  The large-scale programs the company and its partner lotteries create for winners give Jen the chance to put her experience to good use! When she’s not planning the next big event, she can be found binging on reality dating shows, finding dogs to pet, or hanging out by the pool enjoying a good BBQ with her friends and better half, Greg.

Maureen strives to build a strong customer service team to provide constructive feedback to our players. She makes it her mission to address and solve customer questions efficiently. At the end of the day, Maureen’s goal is to know that everyone is happy and is having a good time playing our games.

An expert in prize fulfillment and merchandising strategies, Sarah works hard every day to reinforce the integrity of lottery customers with outstanding customer care.  She’s passionate about giving winners a true VIP experience, and it’s easy to understand why.  She absolutely loves helping others and giving her pets and even her houseplants the very best lives.

An attorney with over 30 years of experience focusing on contract law, Pam thoroughly enjoys her role at Alchemy3 managing its legal department.  She works regularly with Alchemy3 customers and brand partners to ensure smooth sailing for every stakeholder.  When she’s not deep into contract review, Pam enjoys time with her family, traveling, gardening, and spending time with a good book and a great glass of wine.  She’s also a loving dog-mom for her senior Pomeranian, Woodford.

Samantha absolutely loves ensuring her players receive great customer service through Alchemy3’s Collect ‘N Win  second chance platform. Her favorite parts of her job are helping players to easily access the CNW pages, explaining how to enter tickets, and clarifying any lingering questions so players can really enjoy their shot at a second chance! When she is not working, she enjoys hiking with her dog Wendy, streaming movies, or spending time with her family.

Matthew is an important part of the customer service team here at Alchemy3. At work, he helps players navigate and interact with the Collect ‘N Win online second chance platform; ensuring their experience is fun and enjoyable. A few of Matt’s duties include providing technical support for players who have trouble with their mobile or desktop computers, helping winners claim and redeem prizes, and clarifying general information regarding the promotion guidelines. Outside of work, Matt spends his time enjoying many hobbies including weightlifting and computer programming.

Having worked in customer service since they were 15, Rhys joined the support team here at A3 in 2019 while working toward a political science undergraduate degree with minors in history and gender studies.  Rhys is currently working toward their law degree, yet still manages to find time to sell handmade jewelry to benefit charitable causes.  On those rare occasions Rhys isn’t buried in law books, sketching, and watching video essays are favorite pastimes.  Rhys currently lives in Chicago with their partner and two very lucky cats.

Yessenia works as a customer service representative for Collect n Win where she enjoys helping customers navigate their experience and solving any issues they encounter. Outside of work, she is passionate about traveling, trying different foods, and exploring different cultures. She also is an artist and enjoys anything that has to do with creating and crafting.