Are you looking for the next big way to cut through the clutter at retail, attract new players and unmask your game lineup’s sales potential? We’ve got just the ticket!
Masked Republic, the leading agency representing the global world of lucha libre, has partnered with Alchemy3 to deliver the Legends of Lucha Libre® lottery program. Featuring some of the sport’s most iconic stars including: L.A. Park®, Tinieblas Jr.™ & Alushe™, Solar™, Ultimo Dragon™, Gatubela™, and Mascarita Dorada™. This property brings instant recognition, cultural relevance, and multi-generational appeal. The program offers lotteries the flexibility to extend the brand across scratch tickets, draw games, keno, and iLottery, giving players a fresh and dynamic experience that stands out in today’s competitive market.
Beyond compelling ticket designs, Legends of Lucha Libre® creates high energy excitement through experiential prizes and community activations that go far beyond cash prizes. Lotteries can offer exclusive second-chance drawings featuring autographed memorabilia like those iconic masks, posters, and championship belts, as well as unforgettable live appearances by the luchadores themselves. Sponsorship and promotional opportunities further amplify awareness, creating buzz-worthy moments at retail and in-state media. With its vibrant characters, authentic storytelling, and turnkey support, Legends of Lucha Libre® is positioned to deliver incremental sales, player engagement, and lasting impact for your lottery.
