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Brand Name

Power Cruise™


Alchemy3 developed, pitched, and executed the first-ever national promotion for the Powerball brand: Power Cruise followed by Power Cruise II the following year. The Power Cruise promotion was conceived through creative thinking to deliver an experiential prize that appeals to a variety of consumers.


The success of PowerCruise can be looked at in multiple different ways. Here are some key points:


  • Power Cruise I
    • Private, chartered 5-night cruise
    • 26 participating lotteries
    • 900+ winners​
    • Awarded $150,000 in onboard prizes​
    • Private concerts from The Goo Goo Dolls and Flo-Rida
  • Power Cruise II
    • Private, chartered 5-night cruise
    • 23 participating lotteries
    • 750+ Winners​
    • Awarded $250,000 in onboard prizes​
    • Private concerts from Kenny Loggins and World Classic Rockers


Most importantly, all participating lotteries experienced Powerball sales increases over both 8-week promotional periods.